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2009-09-10 ALBA appoints Nicholas Teo as endorser







ALBA, the maker of exceptional timepieces has appointed popular Malaysian singer, Nicholas Teo, as the endorser for the brand. Known as an innovative and contemporary brand for the young and young-at-heart, ALBA and Nicholas Teo make an ideal pairing as both are synonymous with a vibrant and positive outlook.

Last year was a successful one for ALBA, with the introduction of SignA, the signature product of ALBA. This range with the leading edge captured the hearts of many discerning consumers who appreciated its exceptional value and timeless style. ALBA is moving forward with the upcoming launch of new items as it continues its successful thrust into the dynamic watch market.

ALBA, the ancient’s word for dawn, represents light, hope and new beginning. It is also the inspiration for an immaculate watch collection, exceptional timepieces characterized by vibrant and innovative designs, superior craftsmanship, and masterful precision.

Nicholas Teo is well known for his melodious voice as well as a gentle and charismatic personality. ALBA selected him to be the endorser of the brand because of his unique talent and positive attitude towards life, attributes that represent what ALBA stands for.

advertisement visuals reflect the unique style of Nicholas, showcasing his high potential as a model. In the course of the photo shoot, Nicholas was every bit the amicable and charismatic gentleman, with an easy manner that won over every one working with him.

The new ALBA ad campaign features the tagline, ‘Live the Moment’, a statement that captures the essence of ALBA, the creator of masterpieces that measure moments in time to perfection. It also reflects the personality of Nicholas Teo, whose passion for life fuels his captivating performances and zeal for excellence. Together, ALBA and Nicholas celebrate every moment in time.:

The new advertising campaign featuring Nicholas Teo will appear in print advertisements, storefront display light boxes and posters, “point-of-sale” items and consumer contests. The campaign will commence in July 2009.

Profile of Nicholas Teo

English name: Nicholas Teo
Date of Birth: 29th November
Height: 177 cm
Weight: 66Kg
Horoscope: Sagittarius
Languages: Chinese, Cantonese, Hokkien, English & Malay
Hobbies: Playing basketball, Singing & listening music, video games and watching movies.
Fav. Color: Grey, Black, Green
Fav. Pet: Dog
Fav. Collection: Clothing, Cap, CDs.
Fav. Sport: Basketball